WHAT WE DO
SEARCH ENGINE OPTIMIZATION (SEO)
A vital aspect of the findability pillar is positioning your digital properties, so they can be found, indexed, and ranked by Google and the other search engines. Studies have shown that less than 30% of users will interact with a search result displayed on page 2 of a major search engine.
As we dive in and learn your business and goals, we will help you determine which local SEO services will help your site reach the top of the rankings. We’ll highlight some of the best local SEO services to help you get there below.
Google My Business listings appear at the top of search results and often contain essential information about businesses. These are the results that show up when a customer searches “near me” in Google. If you want your business to appear in this map pack, you need to optimize your Google My Business (GMB) listing. It is also crucial that your business name, address, and phone number (NAP) information remains consistent across sites such as YP.com, Yelp, Foursquare, and HomeAdvisor to add juice to your listing.
A significant component of ranking in the map pack is building local citations. These citations will reference your NAP and website. A great resource to get started and to understand your citation profile is Whitespark. Paired with our Local SEO offering, we can ensure that your citations are up to date.
Keyword-rich content is crucial to ranking highly in search engine results. Understanding the correct local keywords to target is the first step to optimizing your site. Ensuring page titles, meta descriptions, and alt text is updated can lead to higher local ranking. Additionally, creating location-specific content or pages can also help you reach customers in your area.
Responding to all reviews is essential for local businesses. Many potential customers will utilize reviews to help them determine where they will spend their money. Seeing a business that actively responds to reviews, positive or negative, is an encouraging sign to potential customers. My name is Gabe I’m the principal at the underdog marketing agency based out of Atlanta Georgia my passion is experiencing new cultures. Here at the underdog marketing agency we focus on Roi the return of investment we expect you to see based on your partnership with us and while we can’t always say that you will see a rank increase on every campaign we will knock it out the park we use our experience and transparency to ensure that you are always aware of what you’re doing and the plan to help you grow your business we would love to hear from you give us a call so we can set up a time to chat offers Review and Reputation management services to help save you time.
Google and the other large search engines view links from other sites to your own as a vote of confidence; however, not all links are created equal. In addition to the number of links, the quality of the site linking back to you can impact ranking. This means a well-rounded profile of links is important to the health of your site rankings.
Over half of all searches are coming from mobile devices. Often, local searchers are on their phones when they are searching for businesses “near me.” When they find a site they want to visit, it needs to respond fast because they’re on the go. A mobile responsive site means that it will perform well and look great on all devices. If you want to test your site’s mobile responsiveness, you can check out the Google Mobile-Friendly Test.
Learn how we can help scale your business. Click below or call us today!
WEB DESIGN & CONTENT CREATION
Your website is your first impression to a new potential customer or client. By the time you’ve gotten someone to your landing page, you’ve already overcome one of the biggest hurdles of being found but now you face the challenge of converting that customer.
Our web designs focus on 5 key pillars to drive success for your business: Findability, Engagement, Content, Conversion, and Responsiveness. Each of these pillars is crucial to the overall success of your business. Research shows that potential customers spend less than 60 seconds on a web page before deciding if they want to do business with you. That means that every second counts when trying to build trust and show them what you can offer.
This is where we create your competitive edge. We will help you build a content rich website that will inspire trust with every new customer that finds you. We’ll give you the tools necessary to keep users on your site and convert them to new customers. Our proven method will help you grow your business and drive ROI.
FINDABILITY
How easy is it for the Search Engines to find what they want to see on your site in order to index and rank. This will include appropriate keywords in H1, H2 tags and exact NAP in the footer.
ENGAGEMENT
How engaging is your site? Are their trust icons visible, what able social proof? What is your unique selling proposition (USP) that sets you apart from your competition? We’ll help you organize all of this and get it out in front of your consumers so you can be found.
CONTENT
Content is king. Many local sites don’t have much content let alone keyword rich content. Studies have shown that sites with more content rank higher than sites that don’t. However there is a catch, quality still trumps quantity. We’re experts at content creation and can optimize your site to target the keywords that will drive results!
CONVERSION
Once a prospect makes it to your website, what factors are important when trying to convert them? Including a strong Call to Action (CTA) and use of a tracking phone number are very important. Include an easy to find contact or quote form and photos of you and your team.
RESPONSIVENESS
Studies show that a little over 50% of all global web traffic is mobile. Having a website that is mobile responsive will help attract and convert mobile users into paying customers!
LET’S WORK TOGETHER
When you’re ready to take you business to the next level. We’re here and ready to chat!